Thursday, February 12, 2009

Steak ’n Shake: 15-cent burgers Friday morning


Metro Atlanta’s 20 Steak ’n Shake restaurants will roll back prices on steakburgers to 15 cents on Friday to celebrate the chain’s 75th anniversary.

On Feb. 13 from 8 a.m. to 11 a.m., individual steakburgers are 15 cents, the same price the burgers were when the chain started in Normal, Ill., in 1934. And after 11, the price will rise to only 75 cent and stay that way until March 29.

Also, the first 75 customers at each store at 8 a.m. will get a VIP card that will be good for a free combo meal every month for a year.

Indianapolis-based Steak ‘n Shake Co. (NYSE: SNS) runs 415 company owned restaurants and 75 franchised restaurants in 22 states. The company in January reported its net loss doubled to $3.4 million as revenue dropped 3.5 percent to $131.7 million in the first quarter of 2009.

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